There are three main reasons.
- Blogging can be very entertaining. Blogging is a creative activity that allows you to express yourself and share your thoughts with a potentially large audience.
- Blogging can help you or your business become an authority in your field if done correctly.
- Blogging can dramatically increase your website’s traffic. Hubspot says that businesses who blog frequently attract 55% more visitors than those that don’t.
If you can write well and blog about a topic of interest to you, you could see a lot of traffic to your site. We all know that increased traffic to a website can mean more sales opportunities and higher revenue.
How do you create a successful blog?
Using platforms such as WordPress, it is easy to start a blog. Once your blog is up and running, you will need to increase its traffic.
You don’t have to be a marketing expert to promote your blog. These best practices can help you increase your blog traffic and get more visitors.
This article will discuss some of the most effective and proven tips for increasing your blog traffic like a professional marketer.
We will not be sharing any other articles about growing blog traffic. Instead, we will only share the tips we have used to increase our website’s traffic to millions of pageviews each month.
Also, we have tried to make this the best website traffic guide possible so that you can create a comprehensive blog traffic strategy for all aspects of your business.
1. Create Audience Profiles to Understand Your Users
It’s crucial to understand your target audience before creating content for your blog.
Answering the following questions can help you quickly create an audience.
- Who are your target audiences?
- Which problems can you help them solve?
- What type of content do they want?
- What would you suggest they do to get the answers to their questions?
These questions will help you gain a better understanding of your target audience.
This can be further enhanced by asking additional questions like:
- What age are they?
- What are their jobs?
- What is their education level?
- How knowledgeable are they in the topic matter of your blog’s content?
These buyer personas are used in eCommerce. If you own an online store, we recommend reading this detailed guide on creating a buyer persona. It includes templates and examples.
2. Do Keyword Research to Plan Your Content Strategy
SEO professionals and content creators use keyword research. This allows you to identify specific words or sentences users are typing in Google or other search engines to locate the content they are searching for.
When creating content, beginners tend to rely on their best guesses. This strategy can be a disaster, as you can see.
If you use the ” best guess ” strategy, you can be sure that your articles won’t rank well in search engines if you use the “best guess” strategy.
Because no one is searching for your keywords or because there is too much competition.
You can unlock these benefits by doing keyword research.
- Find out what search terms people are looking for
- For popular search terms, find unique content ideas
- Take inspiration from your competition and create better content to beat them
- To drive steady traffic to your site, create a series of pillar articles
The question now is, how do you conduct keyword research? It isn’t as hard as you might think.
Many keyword research tools are available for free or paid. Our content strategy uses SEMRush.
To find more keyword ideas, you will only need to enter a keyword or a URL from a competitor’s blog/website.
This detailed guide explains how to conduct keyword research on your WordPress blog. It also includes step-by-step instructions.
3. Make an Editorial Calendar
After you have completed your keyword research, you will likely find tons of ideas for blog posts.
Sometimes the overwhelming number of keywords can cause beginners to give up and quit.
We recommend that you create an editorial calendar (or a game plan) to ensure that this does not happen. You can’t build a large blog in one day.
Building a successful blog takes effort and time.
An editorial calendar can help you plan and keep it on track.
You can find many useful tools, such as Asana or Trello.
These tools include a wide range of powerful features that will allow you to stay ahead of the game.
It is important to be organized, have a clear view of your strategy, and be more productive.
- These are more tips to help you manage your editorial workflow better.
- Do not be too hard on yourself. Begin with just two articles per week, and then increase your speed as you go.
- Your publishing schedule should be consistent. Follow your publishing schedule and publish content regularly as you plan.
- You can add notes, keyword ideas, or outlines to your planner. This will allow you to produce higher-quality content when writing.
To make your calendar app more visually appealing and organized, you can use colors, tags, and categories.
4. Create Comprehensive and Useful Content
Good quality content is what search engines and users are looking for.
A quality piece of content for a blog is usually an article covering all details. It is extremely useful for users.
These articles are called “pillar articles.” These articles are sometimes called “pillar articles” by experts.
These are your most important articles. Choose the most appealing keyword, then write as many details as possible in one long-form essay.
- To cover all key keywords in your industry, you should create as many pillars articles as possible.
- Here are some tips to keep in mind while creating pillar content.
- Any type of article could be pillar content. You could use a tutorial, how-to guide, or comparison article to help you. Or an opinion piece or listicle.
- There is a difference between pillar content articles and other articles. Your pillar articles provide more detailed information and are more in-depth on the topic.
Your pillar articles don’t have to be time-dependent. They are always relevant and useful. We recommend updating them regularly with new information to remain on top of search results.
5. Make your content readable
As we mentioned earlier, Search engines and users like longer, more detailed articles that contain all the information they require.
The problem is that people have a limited attention span.
Users who have difficulty understanding or reading the information will be disoriented and not return to your site.
This will prevent the problem from ever happening. Make sure your content is easy to understand.
It is good to begin by writing your article in small, concise sentences with a friendly tone.
These tips will make your content easier to read and more user-friendly.
- Reduce the number of sentences and paragraphs. This creates a lot more white space around the text, making it easier for people to read and look at.
- Improve typography with larger fonts, more legible fonts, and more line spacing
- You can check the readability score for your content. Yoast SEO has a built-in tool to do this. You can also search for tons of other online readability tools.
- Use a grammar checker. We recommend Grammarly. It not only checks grammar but also helps you to write better.
- You can use images, screenshots, videos, infographics, and other visual elements. These media elements will make your article more engaging and easier to understand.
6. Learn and apply the SEO basics to your Website
SEO refers to best practices that will make your website more search engine-friendly. You don’t have to be an SEO Guru to improve your website.
Contrary to popular belief, SEO can be done by anyone without the need for an expert. You can find many SEO plugins and free advice. There are also step-by-step tutorials.
We recommend the All-in-One SEO plugin to all WordPress sites. This is the best SEO and website optimization tool. All the SEO features you need for your website are included in the free version.
7. Learn to Write Great Headlines
Your article title is the first thing users see when searching for your content via RSS feeds or search results.
Catchy titles make a blog post stand out and get more clicks. Users will scroll past boring headlines, while a catchy title is more likely to be read.
This makes headlines extremely important.
Learn how to create better titles for blog posts to grab user attention and get more clicks.
Blog experts have been researching headlines for years so that you can take their advice and benefit.
These are the fundamental building blocks of an effective headline.
A good headline can trigger an emotional response such as joy, surprise, shock, and curiosity.
It provides users with a reward as well as value.
It promotes content by including targeted keywords
Copywriters use power terms to elicit emotional reactions. They explain why the headline is important or what users will gain by clicking on it.
A good headline should include a call-to-action for users, which can be subtle or implied.
We recommend that you check out these viral headlines and learn from them.
To help you create better headlines, you can also use these free headline analysis tools:
OptinMonster Headline Analyzer
MonsterInsights Headline Analyzer
EMV Headline Analyzer
8. Make Internal Linking a Routine Task
Once you have created quality content, it’s important to link to them from existing blog posts. This is known as internal linking and plays an important role in SEO.
This is why it is important to have internal linking:
Google uses internal links to understand the relationship and context between articles on your site. Google then uses this information to rank websites.
When placed in the right context and strategically, internal links can increase page views and decrease bounce rates.
It is more difficult to ask third-party sites to link to your articles. It is much easier to create links from your site.
It is a good idea to make it a habit of linking to older articles in your new articles.
We have included internal links in our pre-publish checklist because they play an important part in SEO.
9. Start Generating More Backlinks
A backlink is an incoming hyperlink to your content on an external website. Google considers backlinks one of the most important signals for ranking websites.
It is difficult to get backlinks from blogs and websites that are reputable. It is not just for novice bloggers; it is also difficult for experienced bloggers.
These are some ways to attract quality backlinks to your website.
Reach out to industry influencers or reputable blogs to tell them about content on your site that you might be interested in linking to.
Contribute to guest posts on other blogs or websites.
Interview bloggers and influencers on your blog. You’ll be able to get a backlink from them, as they will most likely tell their readers to visit their interview.
It is easy to get a backlink by adding a link to your site to your social media profiles.
10. Add Images, Charts, Infographs to Create Visually Attractive Content
We mentioned in step 5 that images and charts make your articles more readable.
We believe visual elements are important enough to merit their place on this list.
Our brain loves visual elements as a human being. Because aesthetics trigger emotions in our brains, we love colors and objects. This allows us to be more involved and immersed in our environment.
Infographics are a great way to make information interesting and easier to understand.
Images in blog posts can grab users’ attention and help them focus on the visual element and the surrounding text.
It is important to understand that not all images you find on the internet can be used by those just starting. Copyright protects images, and copyrighted material can lead to serious consequences.
You should use your images, graphics, and photographs in the best possible way. However, not all bloggers can be graphic designers or photographers.
11. Add Videos to Your Articles
Videos are the most popular type of content on the internet. Blog posts with videos are more popular than those that only contain text.
It is easy to add videos to WordPress articles. Never upload videos to WordPress as it isn’t optimized for streaming videos.
Your WordPress hosting server can host a video, but it will consume too many resources and cause a poor user experience.
Uploading videos to YouTube is best to embed them on your WordPress site.
YouTube is the second most popular search engine globally, making it even more visible.
You can create video content easily for your website in many different ways. These are just a few ways you can create video content for your website.
Slideshows can be created with voice-over instructions and tutorials
Screencasts can be created
Interview other bloggers and industry influencers
12. Utilize User-Generated Content
Any content generated by users and posted to your site as a result of their activity. These include comments, testimonials, guest posts, and user reviews.
Because it offers users multiple ways to get involved and participate, user-generated content can help you increase traffic to your site.
Spending more time on your website will increase the likelihood of users returning, sharing, and purchasing from it.
You can add many types of user-generated content. Start by choosing the best content for your blog.
13. Keep Your Website Design Clean and Clutter Free
There are many great WordPress themes on the market. Many beginners don’t want to pay for all the themes’ extras. These themes may not be the best design for your site.
Bad website design can discourage users from spending more time on your site, which will decrease pageviews.
A good design allows them to find more content, explore more sections and spend more time.
Users often ask us how to choose the right theme. We always try to be simple.
A clean, simple, and functional theme creates a great first impression and provides the best user experience.
14. Optimize Website Speed to Load Your Pages Faster
People don’t want to wait for websites to load in this age of instant gratification. Users will leave your website if it is slow.
Google and other search engines consider page speed and page loading time important ranking factors.
Optimizing WordPress performance is essential to ensure your website loads quickly. You need to optimize your images, use caching and avoid unnecessary bloat.
15. Start Your Email List Right Away
Many beginners spend too much time trying to bring new users onto their site. But, 70% of visitors who leave your website never return.
Growing your blog traffic requires more than just getting new visitors. You also need to keep current visitors coming back.
How can you ensure that your site is visited again and again?
Ask them to subscribe.
Your website can allow users to subscribe to its social media accounts. Most social media networks limit your reach, so your users will only be able to see a small portion of your content.
This is why it’s important to build your email list.
Your email list is yours to keep. You have unlimited reach and direct access to the inboxes of your users.
Email marketing can be the most cost-effective and effective marketing tool you have.
Without an email list, you are losing potential subscribers every day.
This article will explain why building an Email List is So Important.
To increase your website’s traffic, you can create an email list and send out regular newsletters.
We recommend Constant contact, SendinBlue, or Convertkit.
16. Automatically Share Your Blog Posts
While we emphasize the importance of building an email list, it doesn’t mean you shouldn’t also build a social media following.
We want you to keep building your social media following on all major social platforms and find niche platforms.
Social media sites have a problem: you need to post regularly to keep your profile active and drive traffic back to your blog.
You’ll spend a lot of time sharing content if you do it manually.
Uncanny Automator is here to help. This plugin allows you to create automatic workflows in WordPress.
17. Regularly Share Your Old Articles on Social Media
If you are like most blogs, you likely only publish one article per day; you don’t post any updates on social media for the rest of your day.
Twitter will soon delete your tweet, and users won’t see it.
It would be great if your old content could be automatically shared regularly throughout the day.
This will increase your social media traffic by making your profile more visible and maintaining a more active profile.
You can automate this process with Buffer or Revive Old Posts tools.
Buffer will require you to manually bulk-upload your updates. On the other hand, Revive Old Posts will allow you to automatically share your old articles.
18. Explore Other Social Networks
Although there are many social media sites, most people only use a handful of the top ones like Facebook or Twitter.
You will want to be more focused on these topics to increase traffic to your site.
You may find more success on less-crowded social media platforms depending on your blog’s topics.
If your blog is focused on building businesses, you might find more LinkedIn users interested in your topic.
Instagram is a great platform to focus on if you have a fashion or lifestyle blog.
Quora is a great place to spend your time answering questions from users and building backlinks that will increase traffic to your blog.
We suggest that you spend more time on social media networks than the two major ones. There may be a larger audience and more followers there.
19. Participate in Online Communities
Online communities can be a great source of traffic because they already have users interested and engaged in the same topics you are discussing on blogs.
Reddit has many smaller communities. You can also find Facebook groups, LinkedIn groups, and Facebook groups.
Pro Tip: Do not just post links to your articles. Spamming is a term that moderators will immediately block.
Spend some time building a reputation, answering questions, participating in discussions, and sharing your website only if you feel appropriate.
20. Make Your Own Online Groups
Start your group online to grow your blog’s following. Use free platforms such as Facebook and LinkedIn to invite your friends to join.
Your influence will grow as your community grows. Your group members will help you promote your blog via their social media profiles.
This little community can eventually become a significant traffic source to your blog.
21. Participate in Q & A Websites
You might have noticed that older answers from sites like Quora or Stack Exchange can still rank higher in search results than more established blogs.
One of the most popular online communities is Question and Answer.
Answering questions on these platforms have the advantage that your answer will be available for a long time, making it a reliable source of the traffic to your site.
We won’t recommend that you post your links there. Instead, you should write detailed answers to your blog posts with links only if they are relevant.
22. Find and Engage with Influencers on Social Media
Influencers can promote your blog and increase your website traffic.
The problem is that influencers receive a lot of messages. They assume that you don’t have much to offer in return for your new blog.
How do you attract the attention of influencers? How can you get influencers to promote your blog?
You must first start a conversation on social media with them.
Next, comment on their posts, respond to their threads and leave comments.
Make sure that each interaction adds value.
Users appreciate influencers’ efforts. They will remember and notice you. Once you have formed a rapport, you can reach out to them for advice.
Although it sounds like hard work, it can help you build long-lasting friendships that will be mutually beneficial.
23. Use Social Proof to Get More Traffic
Humans are social animals. As social proof, we like to learn from others and make our own decisions.
This social proof should be used on your website, social media profiles, and emails to promote the blog.
You may wonder, “What if I’m just starting?” What can I do to leverage social proof for my blog?
Even if you have a brand new blog, there are many ways to leverage social proof.
You can ask your users to complete a feedback form so you have feedback you can post on your blog.
Directly approach customers and collect testimonials
Ask readers to rate your articles
Ask your users to leave reviews
Numbers are brain candy. You can share your social media numbers, email subscriber counts, and other numbers to show support.
Do not worry if your numbers don’t match other successful blogs. They are still powerful social proof.
24. Monitor Social Media
Twitter is a popular social media platform where people ask questions. You can set up alerts to monitor keywords and jump into conversations to answer their questions.
You can also monitor social networks for brand names, links, conversations, etc.
You have many options. These are the top social media monitoring apps that will make your life easier.
25. Track Your Website’s Keyword Rankings
Once you have created content and promoted it, you must track its performance. It is also important to determine which keywords it ranks for.
Google Search Console is a tool that allows you to do this. This free Google tool allows you to see the performance of your website in Google Search. This Google Search Console guide will show you how to use this powerful tool like a pro.
You should also monitor the websites of your competitors. Google Search Console won’t tell you which websites rank higher than you.
You will need a tool SEMRush to do this. You will get detailed information about your competitors, including their top keywords and the best ways to outrank them.
26. Track Your Website Traffic and User Engagement
Once you have begun to get traffic, you must know where your visitors are coming from and what they do on your site. This data is essential to evaluate your strategy and plan your next steps.
It monitors your website visitors and allows you to see traffic reports, engagement, and other user activity. You can find instructions in our step-by-step tutorial on installing Google Analytics within WordPress.
Google Analytics has the greatest advantage: you can track what users do when visiting your site. See our article about how to use Google Analytics to track user engagement.
This data will help you focus on what works and let go of what doesn’t.
27. Continue Learning Online Marketing and SEO
These tips can help increase your blog traffic and keep you getting more subscribers.
As your blog grows, it is important to continue learning new ways to expand your business.
The OptinMonster blog is another great resource you’d want to follow. OptinMonster has the best conversion optimization software available. They regularly post articles on their blog about how to increase traffic, subscribers, sales, and other topics. These tips should have helped increase your blog traffic.